Join the global movement, recruit new donors & raiser more.
What is Giving Tuesday & why should your organisation participate?
Giving Tuesday is a global movement that celebrates and encourages generosity, commitment and solidarity. The movement is a community of millions, working in dozens of countries, representing all causes, issues, faiths, and political views, striving toward a generous and just world. This year, Giving Tuesday takes place on December 3rd, and is the perfect launch pad for your year-end fundraising campaign, the most important giving period where we see peaks in donations.
In fact, launching a Giving Tuesday campaign actually boosts year-end giving & overall fundraising results. Through our own platform benchmark of 2018, we found that nonprofits in France who launched Giving Tuesday campaigns with iRaiser, raised 70% more than the previous year.
Several analyses reveal that Giving Tuesday is an incredibly important day, not only for the spike we see in donations, but also for the increase in the number of new and recurring donors.
A few tips to get the most out of your Giving Tuesday campaign
1. Make sure you do some planning and set clear goals.
Even if you are short on time, whether you are looking to drive more total donations, or acquire new donors, having a clear objective will focus your team’s efforts & drive success.
2. Consider a peer-to-peer campaign to rally supporters.
This can be a great way to get staff members, passionate volunteers, or social media influencers to help you spread the word & boost your fundraising.
3. Combine efforts to boost your end of the year fundraising.
Rather than creating a separate campaign for Giving Tuesday, try integrating it into your existing holiday fundraising campaigns. The added exposure that comes with Giving Tuesday is a good way to kickoff a year-end campaign that is already on schedule.
4. Get Social.
The Giving Tuesday movement started with a hashtag, so it makes sense social media is a key element to focus on. In 2018, the hashtag #GivingTuesday saw 14.2 billion social media impressions around the world. Social media is a key driver of traffic and donations & crucial to your campaign’s success.
5. Share & thank your supporters.
Obviously a campaign’s success depends on your donors & supporters, so it is crucial that you thank them for their donation or commitment. Letting them know how they helped towards the success of your Giving Tuesday campaign, and sharing the results can be very rewarding and help strengthen relationships.
For more information, tips and resources visit your local Giving Tuesday website :